The Frame

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The answer to your
artistic style
The Frame goes beyond a standard television — it's a beautiful canvas that gives you the freedom to showcase your personal style through curated art and customizable designs that blend perfectly with your decor.

Design

Refine your style, reimagine your space

Crafted to resemble a slim picture frame, The Frame blends effortlessly into your home. With the Wireless One Connect, the usual clutter of cords and cables disappears, leaving only a clean, gallery-like aesthetic. For a final touch of harmony, you can choose an outer bezel that perfectly complements your space.

Create your ideal TV in the virtual Design Studio

Design my own
The Frame displaying a classic painting hangs in a white-toned living room. Buttons for Select theme, Select size & bezel, Customize your screen, Preview room and Reset are visible.
  • * The artworks displayed on The Frame can be found in the Samsung Art Store.
  • * Customizable Frame sold separately.
  • * Supported Customizable Frame lineup may vary by country.
  • * When used with Wireless One Connect, the TV requires a separate power connection.
  • * Among The Frame lineup, only The Frame Pro is compatible with the Wireless One Connect. Please check product specifications and features before purchase.

Art

Elevate your space with a beautiful work of art

Find stunning artwork to display from our 5,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.

A vast collection of art awaits you in the Artwork Library

Explore now
Five rows of thumbnails display renowned artworks and reveal the breadth of the collection.
  • * Art Store subscription required to access full selection. Fees apply to subscription service.
  • * Art pieces in the Art Store are subject to change without prior notice.
  • * Art Store may not be available in some countries.
  • * Art Streams availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the 30 artworks are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

Picture Quality

Stunning to look at. Brilliant to watch.

The Frame is as powerful as it is beautiful. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for what you love — from cinematic movies to high-speed sports and gaming. Experience entertainment with the clarity of a masterpiece.

See the art, not the reflection

Glare Free

The Frame’s Glare Free display keeps distractions to a minimum. By reducing reflections while preserving vivid color and brightness, it delivers a stunningly lifelike picture where details stay pure and clear.

The Frame TV is mounted on a wall, with a light fixture directly in front reflecting off the screen, making the artwork difficult to see. The text “Non Glare Free” is beneath the TV.
  • * Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
  • * The above image is provided for conceptual reference; the actual product may vary.
  • * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.

Samsung Vision AI

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.

In a bright, modern living room, a person watches an astronaut scene on a Samsung TV. A Samsung Smart Remote appears, and the AI button is activated. The TV then transforms into the Samsung Vision AI Companion interface, displaying personalized suggestions, contextual questions and AI-powered information cards. In a bright, modern living room, a person watches an astronaut scene on a Samsung TV. A Samsung Smart Remote appears, and the AI button is activated. The TV then transforms into the Samsung Vision AI Companion interface, displaying personalized suggestions, contextual questions and AI-powered information cards.
  • * For illustrative purposes only.
  • * Feature available in certain regions and models.
  • * Availability, supported features and user interface may vary by country, region, model and viewing conditions.
  • * Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized.
  • This feature provides AI-created content, with accuracy not guaranteed — please check results.
  • * Requires certain Bluetooth remote (sold separately on some models).
  • * In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.
  • * Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button.

  • Screen Size

  • Design

  • One Connect box

  • Art Mode

  • Art Store Streams

  • QLED

  • Processor

  • Vision AI Companion

  • AI Motion Enhancer 

  • AI Sound Controller 

  • Soccer / Football Mode 

  • HDR (High Dynamic Range) 

  • Auto HDR Remastering 

table
The Frame Built in LS03HE The Frame Built in LS03HE
The Frame (Built in)

65/55/

Modern Frame Design

N/A

Yes

Yes

QLED 4K

NQ4 AI Gen2 Processor

Yes

N/A

AI Sound Controller

AI Soccer / Football Mode

Quantum HDR

Auto HDR Remastering
Buy

Get The Frame and its accessories

The Frame

Learn more
Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customizable Bezel

Learn more
Different color options for The Frame's outer bezel are displayed next to each other. Different color options for The Frame's outer bezel are displayed next to each other.

Frequently Asked Questions

  • How do I use the Samsung Art Store?

    "You can access the Samsung Art Store from The Frame, Micro RGB, OLED and Neo QLED models as long as you have a network connection.
    The Samsung Art Store is a platform that lets you browse and select artwork to display on your Samsung TV. You can enjoy a curated stream of free art that's regularly updated. Or you can subscribe to gain access to all the available artwork and choose what to display. To use the Samsung Art Store, you must create an account and agree to the Smart Hub Terms of Use and Personal Information Collection Agreement, as well as the Samsung Art Store Service Terms of Use.

    * Availability may vary by country and model."

  • "Art Mode is a special display mode for Samsung TVs that displays art when turned off instead of a blank screen. It allows your TV to blend beautifully into your home decor when not in use.
    You can turn on your Samsung TV and enjoy your favorite shows, games and sports just like any other TV. Then when you switch it off, the screen transitions to display beautiful artwork.
    See how the Samsung Art Store looks in your home. (https://www.samsung.com/{site code}/lifestyle-tvs/the-frame/design/)"

  • "The Art Store Streams service in the Samsung Art Store provides a free stream of artwork to display on Samsung TVs. This service is available to anyone with access to the Samsung Art Store, regardless of whether they're subscribed to the Art Store or not.
    You get a stream of 30 pieces of art every month, curated from the 5,000+ available artworks in the Art Store. Each piece of art is displayed on screen for 5 minutes before being rotated out. The stream is updated every month based on a different theme, so you can always discover and enjoy new art.

    * Availability may vary by country and model."

  • "The 'Display All' function in the Samsung Art Store creates a slideshow that rotates through selected images. By default, the artwork or photos change every minute, but you can adjust the rotation time in your settings. There are two ways to use this feature:
    1. 'Display All' of Artworks: Available only with a paid subscription to the Samsung Art Store.
    2. 'Display All' of My Photos (personal user photos): Freely available to all users for personal photo collections."

  • Yes, you can browse the available artwork in the Samsung Art Store by different categories, which include 'Popular,' 'Masters,' 'Curations,' 'Partners,' 'Subject,' 'Medium,' 'Color' and 'Artist.' Simply scroll to the bottom of the Art Store's home screen to find these categories.

  • The search function to find artists in the Samsung Art Store is located at the right end of the 'Artist' row.

  • If you have any issues or questions regarding payments or membership, simply fill out the General CS form and send it to the e-mail address located at the bottom of your Samsung checkout receipt. Please include your Samsung Account ID and any other relevant information.

  • "You can redeem your coupon by registering it in the Samsung Art Store on your TV.
    If you're already an Art Store subscriber, go to 'Payment Info' in the My Art Store row on the Art Store home screen. Click on 'Promotional Codes', enter the coupon code and click 'Redeem'. Once the coupon information appears on your TV, click 'Apply' to use the coupon.
    If you don't have an Art Store subscription yet, go to 'Membership' in the My Art Store row on the Art Store home screen and choose a membership plan. Please note that to redeem a coupon, you must select the membership plan that corresponds to the one on your coupon (i.e. if your coupon is for a monthly plan, you must sign up for a monthly plan).
    Then, scan the QR code with your mobile device, or go to www.samsungcheckout.com and enter the authorization code displayed on your TV. On the Samsung Checkout page, you'll see the membership plan that you selected. Register your credit card and click on 'Add Coupon' to use your coupon for the payment. Finally, enter your coupon code and click 'Pay Now'.

    Please note that you must have an Art Store membership and a registered credit card to redeem Art Store coupons. If you delete your credit card information before your registered coupon's period expires, your coupon will be invalidated."

  • You can install the Samsung Promotion app by finding it under the 'Apps' tab in the 'Provided by Samsung' row on the Samsung TV's home screen. If you cannot find it under 'Apps', you can look for it by typing 'Samsung Promotion' directly into the search field.